Pam Cook, a native of North Carolina, is a 1990
graduate of Appalachian State University with a degree in communications.
She began her career in television while still at ASU, serving as an editorial
assistant and weekend assignment editor for WGHP-TV in High Point, and
driving over two and a half hours to work each day while still attending
classes. Following graduation Pam landed a full time position at WCNC in
Charlotte, NC.
After moving back to the Triad, Pam worked as a news assignment editor at WFMY-TV in Greensboro and WXLV in Winston-Salem, where she was soon promoted to news director. When the news department restructured Pam joined WXII/WGPX, as an account executive before being recruited by Sinclair Broadcast Group in 2003 to rebuild their news department from scratch at WXLV/WMYV in Winston-Salem.
Several years later, Pam served as Vice President of client relations for a Winston-Salem PR firm where she directed scores of public relations campaigns, including the merger between Lexington State Bank and FNB Southeast into NewBridge Bank. She also coordinated the grand opening of the area's largest YWCA. Pam helped to create and promote a number of projects for charitable organizations including "Stock the Schools", and a food drive to benefit the Second Harvest Food Bank.
Pam is a member of the Board of Directors for the Forsyth Humane Society, and has served on the board of Shepherd's Center. She is married to Jim Longworth, a columnist for YESWeekly, and host of the award winning "Triad Today" television series. Pam and Jim reside in Kernersville with their two adopted dogs Charlie and Pepe.