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Proven Results for High-Profile Brands

We do not just talk about media success—we deliver it daily. Our portfolio showcases the tangible, high-impact public relations results, media placements, and complex events we have successfully executed across Winston-Salem, NC and the Piedmont Triad area since 2009.

The proof is in the results: We help our clients tell their messages their way, generating significant market attention and driving real organizational growth.
Image by Sam McGhee

Real Media Placements for Real Organizations in Winston-Salem, NC

Browse our recent client campaigns to see exactly what is possible when you partner with a premier PR consultant.

Piedmont Triad residents share rental scam warning
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In real estate industry, where non-verbal communication is key, age of mask-wearing presents unique challenges
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North Carolina Veteran gifted a border collie puppy
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North Carolina Veteran gifted a border collie puppy
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Ricky Proehl’s “Blue Jeans and Bourbon” & Golf Classic to be Held June 5 and 6 | Food & Drink | yesweekly.com
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Ricky Proehl's celebrity golf tournament was held at Grandover Resort on Friday
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Ricky Proehl calls on community to help serve kids. Join him at the Blue Jeans & Bourbon event and golf tournament
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NASCAR legend Richard Petty hosts 'Blue Jeans and Boots' fundraiser in Randleman
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Triad Today 1101
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Richard Petty talks fundraising for the Petty Family Foundation & racing at North Wilkesboro
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North Carolina native trades traditional studio art for high-energy live speed painting
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Dont'cha Know There's A War Going On? Book Signing | WHQR
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Cape Fear Chapters: Wilbur Jones discusses his latest WWII history book - WWAYTV3
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‘Don’tcha Know There’s a War On?’ author to visit Wilmington
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Wilbur D. Jones Jr. Book Signing Event in Wilmington, NC - News Usa Today
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LaHood: Cooperation Key to Winning Transportation Funds
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Mount Airy News - Tour de Mayberry celebrates 10 years
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carolinanewswire.com: Evening of 'Exploring the World of Medicine' in the names of education and research
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Mount Airy News - Rain doesn t stop Tour de Mayberry
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digtriad.com - Clutches & Clubs Hospice Fundraiser
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journalNow.com - Mountain Valley Hospice in need of volunteers
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journalNow.com - A dream in full bloom
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MyFox8.com - Schedule for Paul J. Ciener Botanical Garden Grand Opening Saturday and Sunday
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Triad Living - Paul J. Ciener Botanical Garden names Lyon interim director
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examiner.com - Day Trip? Why not Winston Salem - Paul J. Ciener Botanical Garden
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chapelhillnews.com - Carolyn S. Peterson will read from her new book, "Fishing for Memories."
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journalnow.com - Eastern leg of Northern Beltway in Winston-Salem will begin in 2014, governor says
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bizjournals.com - Gov. Perdue commits to starting Winston-Salem's Urban Loop
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governor.state.nc.us - Loop Projects to Move Faster
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Coirgreen - Horticultural classes at Paul J. Ciener Botanical Garden
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journalnow.com - Horticultural classes at Paul J. Ciener Botanical Garden
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WinstonSalemMonthly.com - From Farm to Fork
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MyFox8.com - Girls Night Out: Ask the Doctor
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MyFox8.com - Rana Loca restaurant shifts to American bistro concept
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journalnow.com - Paul J. Ciener Botanical Garden has named Kitty Lyon as the garden's executive director
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digtriad.com - Dan Truhitte visits gms
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nbc17.com - Dan Truhitte Interview
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news-record.com - PART's woes eased with $1.9 million influx
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news-record.com - PART ridership increased in 2011
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bizjournals.com - PART ridership up 12% in 2011
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journalnow.com - A meal fit for your Valentine
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journalnow.com - PART looks for consistent funding
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news-record.com - Auditors give PART passing grades
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journalnow.com - Students @ Work program
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wncwoman.com - The Girl Scouts Celebrate 100 Years
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mtairynews.com - Girl Scouts celebrates 100 years with birthday bash
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events.fayobserver.com - Paul J. Ciener Botanical Garden
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bizjournals.com - April Hartsook | People on the Move
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journalnow.com - Paul J. Ciener Botanical Garden in Kernersville has named Ruth Prongay as its director of development
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hpe.com - PART fiscal situation stabilizes
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Forsyth Woman - Encore: From Local Farm to Restaurant Table!
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mtairynews.com - Hundreds turn out for Tour de Mayberry
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hpe.com - PART cuts bus trips
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bizjournals.com - PART to drop 28 trips to save $1.6M
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Yes Weekly -Leading ladies lend a hand(bag) to help hospice
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mtairynews.com - Girl's night out: Hospice auction to feature celebrity handbags
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mtairynews.com - Hands went up for handbags supporting hospice
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journalnow.com - Camp gives girls insight into technology
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journalnow.com - Piedmont Authority for Regional Transportation clears federal audit requirements
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MyFox8.com - PART cleared to receive federal funding
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Camel City Dispatch - Girl Scouts and Goodwill Partner for New GSA Store
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Citizen-Times.com - Health briefs: Healthcare career event today
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MyFox8.com - Students Link Up to stop bullying in Forsyth County
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Kernersvillenews.com - Let's all Link Up!
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Piedmontparent.com - Columbine survivor to speak at Piedmont anti-bullying event
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journalnow.com - Hospice wants recipes for cookbook
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patrickchamber.com - Mountain Valley Hospice Seeks Cookbook Recipes
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Camel City Dispatch - Paul J. Ciener Botanical Garden is looking for Volunteers
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pilotmountainnews.com - Community happenings
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journalnow.com - Winston-Salem woman ran more than 200 miles to help raise money for the homeless
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the-dispatch.com - Non-profits hope for end-of-year boosts
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mtairynews.com - Hospice celebrating 30 years of service
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Citizen-Times.com - Goodwill reopens Patton Ave. store in W. Asheville
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mountainx.com - Patton Ave. Goodwill celebrates grand re-opening
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news-record.com - Raffle will turn yellow Mercedes into gold for guild
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journalnow.com - Goodwill center offers free career help to professionals
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Camel City Dispatch - GoodWill Professional Center to Hold Open House
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bizjournals.com - Goodwill's new 'Professional Center' opens
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philanthropyjournal.org - Girl Scouts Carolinas Peaks to Piedmont announced Catherine Thacker as the council's equine/assistant program manager at the Keyauwee Program Center
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mtairynews.com - Noted fitness philanthropist to visit Central Middle School
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examiner.com - A 'Southern Cocktail' for your Cinco de Mayo celebration
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mtairynews.com - Tour De Mayberry benefits Mountain Valley Hospice
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elkintribune.com - Tour De Mayberry benefits Mountain Valley Hospice
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journalnow.com - New cookbook from Mountain Valley Hospice & Palliative Care
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askmissa.com - Host A Southern-Style Memorial Day Picnic With Recipes From Iron Hen
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triaddj.com - Blooming Romance: Paul J. Ciener Botanical Garden
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insideweddings.com - Wedding Planning: Cocktail Hour & Reception Beverages
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examiner.com - 'Plow to Vow' with Iron Hen Cafe in Greensboro
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sunbeltfoodservice.com - Iron Hen Takes Local More Local
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destinationw.com - A 'plow-to-vow' Carolina wedding feast, right on the farm
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mtairynews.com - Two groups make donations to Mountain Valley
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journalnow.com - Ciener garden to hold wreath workshop
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journalnow.com - Kernersville Medical Park opens to traffic
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journalnow.com - Botanical garden begins water conservation efforts
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hickotyrecord.com - Adult volunteers sought for Girl Scouts
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randolphguide.com - Girl Scout Game Night Jan. 31
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mountainx.com - Girl Scout CEO Marcia Cole announces she will retire
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ourstate.com - Iron Hen Cafe
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forsythwoman.com - Winston-Salem Dermatology & Surgery Center: No Longer the Triad's Best Kept Secret
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Corporate Brand Transformation

The Challenge

A regional provider needed to differentiate themselves in a highly saturated local market.

The Strategy

Developed a multi-layered public relations campaign highlighting their community impact.

The Result

Placeholder for Specific Metric — e.g., Secured 12 distinct TV features and a 35% increase in local search visibility.

Image by Kateryna Hliznitsova

WHAT CLIENTS SAY

"As the senior staff writer for Forsyth Woman and Forsyth Family Magazines, I have had the privilege of working with Pam Cook on several occasions. Ms. Cook has always kept me informed with timely press releases and interview opportunities at each event. Her approach with respect to her clients and the media is one of respect and professionalism. Ms. Cook䴜s ability to familiarize her clients with represented media helps establish a positive rapport between local businesses and the media. I look forward to working with Ms. Cook and her clients in the future."

Carolyn S. Peterson
Sr. Staff Writer Forsyth Woman
& Forsyth Family Magazines

WHAT CLIENTS SAY

"Throughout my career I have worked alongside Pam for about 12 years. I am confident in her ability to produce results for her current and future PR clients. She is a natural communicator and has built a solid reputation for effective media placement. I look forward to working with her in the future."

Karen Jarvis
President/Owner
The Message Factory

WHAT CLIENTS SAY

"As a Public Figure in the Health and Wellness Industry, I can honestly say that Pam Cook has been instrumental in helping me exceed my own expected demand for my products and services. Not only has she helped me achieve the public visibility necessary when you’re separating yourself from the masses in your industry, but she is and has been a valuable part of the media marketing and creative processes for many ongoing and future projects. From the foundational footwork of web development contacts and connections, to the intricate details of negotiating Hollywood Studio proposals, film and video production set-up and facilitation, Press Releases for public appearances across the globe, as well as countless local media outlet appearances (on all networks), not excluding radio, Pam is my number one “go-to- girl” when time is of the utmost importance and professionalism is absolutely necessary. Often times there have been so many projects on going, I found myself overwhelmed, and Pam’s confident “I will take care of this” attitude made all the difference in me letting go, and discovering that critical “trust” factor of allowing her to do what she does best! Her expertise in relationship marketing and the sheer volume of individuals she has in her “contact list” made getting my projects, events and short terms goals achievable in no time at all! My business has grown from a fitness trainer with a local clientele into establishing and branding myself, with the "Want Different Do Different"™ Movement, as a Global market presence in over 31 different countries in just 3 years! It is without a doubt, Pam’s knowledge, expertise and business connections, that played and continue to play a vital part in my overall business growth. I am looking forward to our continued relationship as I reach for the sky knowing she is capable of handling the Communications required for my continued success!"

April Hartsook
Founder/CEO - AH WDDD® Enterprises
Creator – Want Different Do Different™ Lifestyle Movement
Founder – WDDD® Lifestyle branded apparel
President – HartsooksHeroes.org 501c3 Non Profit

WHAT CLIENTS SAY

"I have been privileged to work with Pam over the past several years. We have found her to be incredibly dedicated and professional. Her abilities and connectivity to a variety of media venues, has resulted, for both of my companies, in the press coverage and a higher level of recognition of our products within our targeted markets.

Pam has been a great asset to our marketing mix."

MM Reynolds
Founder and Designer
Forms+fixtures and 21C

WHAT CLIENTS SAY

"It takes courage to place your trust in the hands of someone other than yourself to put together a first-class media event at the highest level. But that is exactly what I asked of Pam Cook - to create visibility and goodwill around the presentation of a $250,000 gift to the local Girls Scouts chapter in the Triad from BB&T Corporation.

The gift was made in honor of retiring BB&T Chairman and CEO John A. Allison and his wife, Betty Allison, who has played a major leadership role in the Girl Scouts through the years. Pam delivered on every promise. She has a unique relationship with news organizations in the Triad, particularly with television producers and reporters. Every major news station in the Triad covered the event. Pam even made arrangements to provide stories and photographs to the smaller newspapers unable to attend.

More than 75 attended, including a state senator and house representative. I've been in the news business and dealt with reporters most of my life. Normally soft news has little appeal. I learned from working with Pam that you can generate publicity on a large scale no matter the subject. In the end, it's about relationships."

Bob Denham
BB&T Corporation
Director of Corporate &
Executive Communications
Senior Vice President
(1989-2009)

WHAT CLIENTS SAY

"In this day of cookie-cutter, quick fix approaches to marketing and public relations, Pam Cook tailors campaigns and coverage to meet specific needs. The work Pam did for the opening of our new surgical wing was outstanding and right on target. She arranged for a TV News anchor to be our emcee, and she facilitated comprehensive coverage from radio, television, and newspaper reporters, many of whom had to drive over an hour just to reach our hospital. Working with Pam helped us have a successful event, and we look forward to working with her again."

Bill James
Former CEO
Northern Hospital of Surry County

WHAT CLIENTS SAY

"JSClark was approaching its 50th year anniversary when we hired Pam Cook to assist with planning a few related activities. We ended up with much more than we expected! Pam became an extension of our staff and took ownership of a plan the we created together. Without her experience, contacts in the media and her planning skills, we would not have developed a successful strategy and our money would have been wasted. With her leadership, our investment has paid off handsomely. From media training for our executives all the way thru redesigning our logo, we depended on Pam to guide us, which she did with energy, professionalism and always with a sense of humor. I would recommend Pam without reservation."

Steven L Johnson
Former Senior Vice President
John S Clark Company, LLC

WHAT CLIENTS SAY

"Pam Cook planned a large event involving the WSFC school system and the greater community from idea to action in about 10 short weeks. Not only did she excel in keeping all parties involved on task in order to execute the best possible event, she was also professional and kept the process fun at the same time. Additionally, I cannot emphasize the value of Pam's extensive contacts. We got quality coverage for the event from all local television stations and most other media sources. She also secured a local television anchor to be master of ceremonies which helped improve the professionalism of our program. As the person who was inspired with the idea for this community action event, Pam kept my entrepreneurial spirit alive at the same time she was dealing with the realities of the abbreviated planning process. Pam thought of the details that I never would have and I can honestly say that I was relaxed and trusting of her abilities in the planning right up to the day. We had tremendous success with our first year's event and I look forward to what next year will bring."

Barbara Saulpaugh
Regional Director
CareNet Counseling
An affiliate of Wake Forest Baptist Health

WHAT CLIENTS SAY

"In this era of expensive ad clutter both in print and on television, it is especially challenging for non profit agencies to promote their mission, and educate the public about their programs and services. Fortunately, Senior Services has been able to rely on Pam Cook to help us break through all of the clutter, and let people know what we do and who we serve.

Because of her vast experience as a former television news director, Pam knows how to approach the news media, and present them with consistently relevant stories about the needs of our seniors. That kind of newsworthy coverage helps us improve quality of life for thousands of older adults every day.

Whether it's recruiting volunteers to deliver Meals on Wheels, promoting a fund raising art auction, or letting the public know about advances in the treatment of Alzheimer's, Pam Cook has been a tireless advocate for Senior Services, and a master at helping us shape our message."

Richard Gottlieb
Former President and CEO, Senior Services Inc.

WHAT CLIENTS SAY

"Hiring Pam Cook Communications was one of the best decisions I’ve made as VP of Marketing and Communications for Goodwill Industries of Northwest North Carolina. Since contracting with her in 2010, Goodwill’s visibility in the media and the communities we serve has been markedly increased. She brings a wealth of industry expertise that is unsurpassed. She is not only extremely responsive to our requests, but also proactively works to identify opportunities for our organization. She is an invaluable member of our communications team who works with the utmost professionalism, integrity and discretion. I highly recommend Pam Cook Communications for any organization seeking to elevate its brand image
and awareness."

Jaymie Eichorn
VP of Marketing and Communications,
Goodwill Industries of Northwest NC

WHAT CLIENTS SAY

"McLaurin Farms has been working with Pam Cook Communications for over four years and continues to enjoy a close working relationship with Pam for our marketing and communication needs. We find Pam presents ideas that are very current and innovative and are relevant to our unique business needs. Pam Cook Communications has relationships with our local media outlets and provides a great match for all of our marketing and advertising needs. McLaurin Farms has experienced much more visibility and access to media outlets since Pam has begun scheduling our annual advertising campaigns.

When working with Pam we feel as if we are her only client. She is very responsive to our requests for last minute media exposure and has never failed to be available when we have called.

We have enjoyed being introduced to and networking with Pam’s other clients and have developed relationships that allow us to partner with other businesses that have like needs, interests and support the local community needs. "

Eddie H. McLaurin
Owner/Operator
McLaurin Farms, LLC
Greensboro, NC

WHAT CLIENTS SAY

"Pam did a super job in assisting us with getting maximum media coverage for Salem Congregation launching search for lost graves, particularly on short notice. She was able to help us follow up with the media that had further inquiries and scheduling them during the day. The journalists were also clearly aware that among all the press releases they typically receive, the information coming from her would be worth their while to cover. We appreciate the great job she did. "

David Bergstone
Director of Facilities
Salem Congregation

WHAT CLIENTS SAY

"The Ricky Proehl P.O.W.E.R. of Play Foundation has worked with Pam Cook Communications for more than four years. We love working with Pam because she is a go-getter, full of creative ideas and is well connected in the community. Pam is friendly, full of energy and loves inter-connecting her clients to enhance further relationships between organizations and other non-profits. She brings added life to events and all things with which she is involved!"

Kelly and Ricky Proehl

WHAT CLIENTS SAY

"Pam not only came with creative ideas for our press conference, but she kept us all organized and on point. Because of her, all four local news stations attended and covered the event! We were thrilled, and thoroughly enjoyed working with her. "

Sarah E. Williamson
Executive Director
Forsyth Humane Society

High-Stakes Non-Profit Fundraising Gala

The Challenge

A regional charity needed to shatter fundraising records during an economic slowdown.

The Strategy

Deployed an aggressive media relations outreach campaign coupled with exact event management.

The Result

Placeholder for Metric — e.g., Exceeded fundraising target by 50% with capacity-crowd attendance.

Your Success Story Starts Here

Your business deserves to be the next big win featured on this page. Let us partner up to create the kind of visibility that transforms your bottom line.

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